The variety of flavored e-liquids obtainable performs a central function in wooing e-cigarette customers. The US FDA acknowledged that many vape retailers will go out of enterprise, however in addition they state many will stay open, despite hefty prices. In 2016, some large companies have taken legal action disputing the US FDA laws. The US FDA announced several new actions and efforts aimed toward doing just that as the primary steps in a new Youth Tobacco Prevention Plan targeted on stopping youth use of tobacco products, and in particular, e-cigarettes.

A total of 28 Coalition MPs and senators signed a petition opposing the proposed import ban. Industry organization Fivape mentioned the Discount Vape was attributable to consolidation, to not decreased demand. Vape retailers usually have an antagonistic relationship with the tobacco trade. In response to the view of among vape shop homeowners, Big Tobacco's entrance within the vaping trade will remain unsettling, as they pay for influence within the marketability of those units, notably to a youthful viewers.

In April 2016 a minor lost the flexibility to see in a single eye and was burned when a vape store employee in a Brooklyn, New York mall inserted the incorrect battery into an e-cigarette and it blew up. A vape shop in Anderson, CA additionally sells vaping products via drive-through. Vape Vapor Store customers go to their native Discount Vape Online shop for customized e-cigarette advice. Info can be obtained from e-cigarette company sales representatives and Vape E-Liquids product warehouses, which might play a key role in informing vape retailers of new e-cigarette products and in guiding outlets on which objects to offer and promote.

Thus, while the US FDA has required warning labels on merchandise and ads, it cannot control what vape vapor shop house owners and workers communicate to their clients or vapor shop where they get data. There are not any strict US FDA rules in regard to the age of people who enter vape shops.